Social Media Skills Training

Course Duration: 2 Days - 8 Hours/day

This two-day workshop will describe and assess various types of Social Media used in business, allow practice in using a variety of Social Media tools, and assist in creating a Social Media presence. The workshop will also cover the use of Social Media in modern crisis management and how to prevent online rumors turning into a Social Media disaster.

The purpose of the Soft Skills Training Series is to assist participants in developing the personal attributes necessary to effectively relate to others. This workshop provides an overview of Social Media in order to understand its importance and use in business.

Learning Objectives

  • Provide basic understanding on what Social Media are all about
  • Introduce many of the Social Media applications available and their purposes
  • Uncover the potential of Social Media in modern day business
  • Provide understanding of the risks and challenges related to Social Media and consider mitigation plans
  • Provide a practical framework for the introduction and implementation of Social Media in business

Course Outline

  • Introduction to Social Media
  • Why Social Media are Important
  • Social Media Applications
  • Classification of Social Media Applications
  • Benefits of Social Media in Business
  • Breakout Exercise 1: Search Engine Optimization
  • Breakout Exercise 2: LinkedIn Profile
  • Breakout Exercise 3: Sourcing on LinkedIn
  • Role of Social Media in Crisis Management and Preventing Social Media Crisis
  • Modern Day Crisis Management
  • Why Online Reputation is Important
  • Responding to Damaging Online Rumors
  • Ways to Avoid Social Media Disaster
  • Social Media – Dark Side and Mitigation Plans
  • Breakout Exercise 4: Drafting Social Media Policy

Who Should Attend

This workshop is designed people with responsibility for Communications, PR and Marketing, as well as others whose role may include strategies and practices for employing online social media for their organization.

Course Materials

Each participant will receive a course manual and related exercise materials.

Participants need to bring their laptops.

Note: Omnex does not provide copies of standard(s) during training courses, but clients are encouraged to have their own copy.



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